Cookie Policy

Overview

U Up Pty Ltd may use cookies, pixels, tags, analytics tools, scripts, device identifiers, local storage and similar technologies when users visit our website, interact with landing pages, access the platform, complete mobile verification, use staged booking workflows or engage with related digital services.

This Cookie Policy should be read together with U Up's Privacy Policy, Terms, Security, How Payments Work and How Verification Works.

What cookies are

Cookies are small text files placed on a device or browser when a person visits a website. Similar technologies may include pixels, tags, scripts, device identifiers and local storage.

These technologies can help websites remember preferences, understand how visitors use pages, measure performance and support security or fraud prevention.

How we use cookies

U Up may use cookies and similar technologies for operational, analytical, security, fraud-prevention, compliance-support and marketing purposes where permitted.

We may use cookies to:

• Operate and maintain the website, platform, email-based access and booking workflow.
• Remember user preferences and improve usability.
• Measure website traffic, page performance and user behaviour.
• Detect technical issues, suspicious activity, fake booking requests, misuse or attempts to bypass platform controls.
• Support fraud prevention, payment misuse monitoring, refund abuse monitoring and chargeback risk review involving U Up's platform booking fee where payment functionality is available.
• Understand how users move through landing pages, email-based access, mobile verification, booking request flows, controlled booking-status workflows and platform workflows.
• Support marketing, retargeting and campaign measurement where permitted by law and platform settings.

Essential cookies

Essential cookies help the website and platform function correctly. These may support page loading, email-based access, account access, form submissions, mobile verification, booking request workflows, controlled booking-status workflows, security features, consent preferences, session management and basic platform functionality.

If essential cookies are disabled, parts of the website or platform may not work as intended.

Analytics and performance

U Up may use analytics and performance tools to understand how people use the website and platform.

Analytics may help us understand:

• Which pages are visited.
• How users interact with landing pages or forms.
• Where users encounter errors, abandon forms or drop off from email-based access, mobile verification, booking request flows or platform workflows.
• Website speed, performance and technical issues.
• How marketing campaigns and platform changes perform.

Marketing and pixels

U Up may use pixels or similar technologies to measure marketing activity, understand campaign performance and improve advertising where permitted.

These technologies may help measure whether a person visited a page, submitted a form, clicked a link, interacted with a campaign or moved through a platform workflow. U Up may use this information to improve marketing performance and platform messaging. U Up does not use cookies to make independent providers employees, agents, representatives, managers, payment collectors or payout providers of U Up.

Security and fraud prevention

Cookies and similar technologies may be used to support security, fraud prevention, risk monitoring, compliance checks, mobile verification, controlled booking-status workflow integrity, payment-flow protection for U Up's platform booking fee where payment functionality is available, and platform integrity.

Security uses may include:

• Identifying unusual or suspicious account, mobile verification, booking request, provider response, user confirmation or payment-related activity.
• Supporting account and session security.
• Helping detect automated, abusive or fraudulent behaviour.
• Protecting booking request workflows, controlled booking-status workflows and U Up platform booking fee payment-related workflows from misuse where payment functionality is available.
• Helping identify attempts to bypass email-based access, mobile verification, controlled booking-status workflows, booking, payment, trust and safety or security controls.

Third-party tools

U Up may use third-party tools to support analytics, hosting, website functionality, customer communication, email-based access, mobile verification, approved third-party payment processing for U Up's platform booking fee where available, advertising, fraud prevention, compliance monitoring, account review, profile review and platform performance.

These third-party providers may place or access cookies and similar technologies according to their own privacy and cookie practices. U Up aims to work with providers that maintain appropriate operational, privacy, security, risk and compliance standards for the services they provide.

Managing cookies

Users may be able to manage or disable cookies through browser settings, device settings or any cookie controls made available on the website or platform.

Blocking or deleting cookies may affect website functionality, email-based access, account access, form submissions, mobile verification, booking request workflows, controlled booking-status workflows, analytics accuracy, security features, consent preferences, fraud-prevention tools, payment-related safeguards where payment functionality is available or parts of the platform experience.

Changes to this policy

U Up may update this Cookie Policy from time to time to reflect changes in our website, platform, email-based access, mobile verification, controlled booking-status communication, booking workflow steps, technology providers, analytics tools, marketing practices, payment functionality, verification processes, fraud-prevention tools, compliance expectations or legal requirements.

The updated version will be posted on this page with a revised "Last Updated" date.

Contact us

If you have questions about this Cookie Policy or how U Up Pty Ltd uses cookies and similar technologies for the website, platform, email-based access, mobile verification, booking workflows, security, analytics or payment-related safeguards, please contact us by email or business phone. For privacy-related questions, please also refer to our Privacy Policy. For payment-related information, please refer to our How Payments Work.