Scope
U Up connects adults with independent providers for in-person adult services in Queensland, New South Wales and Victoria. Nobody under 18 may create an account, hold a listing or make a booking.
Read these guidelines with the Terms and Conditions, Privacy Policy, Refunds and Cancellations and Content Standards. The Content Standards govern what may appear on the platform.
What we expect from everyone
- Give accurate information and keep account and booking details current.
- Treat others respectfully and respect their boundaries and decisions.
- Use the service only for lawful, genuine booking purposes.
- Complete email, mobile, age and any required identity checks honestly.
- Use booking statuses truthfully; do not send false confirmations or misleading updates.
- Do not bypass verification, security, payment or safety controls, including by moving an arrangement off-platform to avoid those controls.
- Report unsafe conduct, misleading profiles and suspected misuse.
U Up contains adult content, including nudity. Provider photographs and service labels are available only after age verification. Guests see minimal information and non-content placeholders, never uploaded photographs. See Age and Identity Verification.
Client responsibilities
Provide accurate booking and contact information, respect the provider's availability and decision to accept or decline, and attend or cancel in accordance with the Refunds and Cancellations. Do not harass, threaten, pressure, intimidate or mislead a provider or staff member.
Use payments, refunds and support in good faith. A genuine complaint, refund request or bank dispute is not misuse and does not justify retaliation or account restriction. Fraudulent claims and deliberate payment abuse are reviewed on their evidence.
Repeated no-shows or late cancellations can lead to temporary bans or permanent account closure. The Terms and Conditions explain which cancellations count, how restrictions are calculated and how to request review. The cancellation screen shows the consequences before confirmation. Refund entitlements are explained in Refunds and Cancellations.
Provider responsibilities
Providers are independent and manage their own services, rates, availability and conduct. They remain responsible for their applicable tax, insurance and legal obligations.
- Keep profile information accurate, current and consistent with the service offered.
- Upload only authorised photographs of yourself that meet the Content Standards.
- Respond to requests honestly and use the booking steps and messages accurately.
- Respect clients' boundaries and avoid unsafe, misleading or coercive conduct.
- Cancel an accepted booking only for a reason permitted by the Terms and Conditions.
- Cooperate with required verification and account reconfirmation.
U Up charges a platform booking fee. See Fees and Payments.
Booking communication
Booking messages use set options. U Up writes the defaults and reviews any automatic wording a provider writes before it is used. Each provider message can contain up to 400 characters.
A client may add a door or gate note of up to 150 characters for the relevant outcall booking. These notes contain text only and are not reviewed before sending. The same conduct and content rules apply: notes must not contain abuse, unlawful offers or prohibited material. There is no open chat, image messaging, video feed or generative AI function.
Prohibited behaviour
Harassment, threats, intimidation, abuse, coercion, trafficking and exploitation are prohibited. So are fraud, scams, fake bookings, deliberate refund or chargeback abuse, impersonation, misleading account information and interference with platform security or operation.
Do not use photographs, names or other content without permission, misrepresent identity or services, or publish material that breaches the Content Standards. Under-18 participation and sexualised depictions of minors, including adults portrayed as minors, are prohibited.
Profiles and content
Photographs must show the provider alone and be assessed as R18+ or lower. Nudity, clearly simulated sexual activity and fetish themes are considered in context. Actual sexual activity, X18+, Refused Classification and uncertain images are rejected. Nudity that meets these standards is permitted.
Every original photograph, replacement and final cropped or blurred version requires staff approval before publication. Bios and provider-authored automatic wording are reviewed before use. A photograph may not include anyone else, including in a reflection or background. For the full rules, consent requirements and enforcement steps, read Content Standards.
Reporting and review
Use the in-app Report button on a listing or photograph, the booking's reporting route for booking conduct, or email [email protected]. Anyone can report by email without an account. We do not show the reporter's identity to other users.
Content suggesting a person under 18 is removed as soon as we see it, before investigation. The safety inbox is checked every day, including weekends. Urgent matters are escalated to the directors and receive a review response within 24 hours. We take any earlier required action without waiting for that response deadline. In immediate danger, call 000.
We review relevant account, booking, payment and support information under our Privacy Policy. We explain outcomes and offer review routes while protecting other people's personal information. See Complaints and Reporting for ordinary response times, complaints about U Up and independent reporting routes.
A provider can see four limited yes-or-no answers about a client's history for their own pending request or an accepted instant booking before its start. This view does not disclose the client's identity, dates, counts or another provider's identity. It is separate from verification. Age and Identity Verification and the Privacy Policy explain each answer and its limits.
Enforcement
Depending on the breach and risk, U Up may request information, remove content, restrict features, hide a listing for review, suspend or close an account, or block a mobile number from rejoining. Editing a photograph does not bypass the requirement to approve the final version before publication.
Serious safety breaches can require immediate restriction. Child sexual exploitation material results in permanent closure of the responsible account, measures to prevent return and prompt referral to the Australian Federal Police. Pro-terror material results in termination and separate escalation. Information is shared with authorities or other relevant recipients only as permitted or required and in accordance with the Privacy Policy.
Ordinary provider booking strikes affect search standing; they do not by themselves hide the listing. Separate serious safety grounds may require a listing or account to be restricted. Refund entitlements and review rights are assessed under the Refund Policy and applicable consumer rights, alongside any account action.
Changes and contact
We update these guidelines when relevant rules or service processes change. The date above identifies this version. Material safety changes are assessed before introduction.
U Up Pty Ltd · ABN 27 699 494 525 · ACN 699 494 525 · Australia
General enquiries: [email protected]. Safety concerns: [email protected]. Phone: +61 447 972 337. Ordinary support hours: Monday–Friday, 9 am–5 pm AEST, Brisbane time.