Scope and access
U Up connects adults with independent providers for in-person adult services. These standards apply to photographs, bios, service labels, booking messages and all other content on the platform. Nobody under 18 may create an account, hold a listing or make a booking.
Every user completes age verification through VerifyMy before seeing provider photographs or service labels or making a booking. Rates, bios and provider boundaries also require verified access. For providers, VerifyMy's verification establishes age and identity using government photo ID before U Up approves the listing. Guests see only minimal listing information and placeholders containing no uploaded photograph, even in blurred form.
Restricted material is withheld by the server. Being signed in does not by itself establish age verification. If verification cannot be completed, access remains restricted. See Age and Identity Verification.
Permitted photographs
Photographs must show the verified provider and nobody else. Nudity, suggestive poses, clearly simulated sexual activity and fetish themes may be permitted where the image, its wording and its context are assessed as R18+ or lower and meet every platform rule.
Staff assess the whole image and how its elements work together: nudity, sex, violence, themes, language and drug content. This is U Up's informed assessment, not a formal Classification Board rating. Staff assess the content separately from the person's identity, age and consent. A prop, costume or restraint alone does not determine whether an image is acceptable.
Actual sexual activity, X18+ and Refused Classification material are outside our permitted boundary. If identity, simulation or the content category cannot be confidently assessed, the photograph is rejected and a clearly compliant replacement is requested. A provider's assertion that an act is simulated is not sufficient by itself.
Photographs we reject
- Any person other than the provider, including someone in the background, a reflection or only partly visible. Their consent does not create an exception.
- Anyone who appears under 18, sexualised depictions of minors, or an adult styled or portrayed as a minor.
- Stock images, another person's photographs, or imagery that misrepresents the provider.
- AI-generated images or images with a face or body heavily altered using AI.
- Actual sexual activity, including actual masturbation or insertion with fingers or devices; X18+ or Refused Classification material.
- Depictions suggesting coercion, sexual violence, injury or dangerous restraint, and sexual activity combined with bondage.
- Bodily fluids, weapons or drugs.
- Contact details, social handles, other platforms or prices within an image.
- Video of any kind.
Ordinary lighting adjustments, filters, cropping or blur do not remove the need for review. The final edited version must independently meet these standards.
Written content and booking messages
Providers select services from U Up's fixed list. The exact wording and context of a label are reviewed before use; naming a service is distinct from a detailed description or advocacy. The service list is shown only to age-verified users.
A provider's bio is reviewed before publication. It must not contain explicit sexual description, contact details, social handles, links to other platforms, pricing or payment terms. Content suggesting a minor or offering or implying an unlawful act is also prohibited.
Booking communication uses set messages. U Up writes the defaults. A provider can write their own automatic messages, up to 400 characters each, which staff review before use. Every replacement version is reviewed too. The wording must not contain explicit sexual description or other prohibited content.
Clients cannot publish photographs or public posts. A client may add a door or gate note of up to 150 characters for the relevant outcall booking. These notes are text only, are visible to the relevant provider and are not reviewed before sending. They remain subject to these standards. There is no open chat, image messaging, video feed or generative AI function.
Material prohibited everywhere
The following is prohibited in every part of U Up, including private booking notes:
- Child sexual exploitation material and sexual content involving a person under 18.
- Non-consensual imagery, including intimate images shared without consent.
- Sexual violence, coercion, trafficking or depictions of a person who cannot or does not consent.
- Material promoting, inciting or instructing terrorism.
- Extreme or real violence, cruelty, or material giving detailed instruction in or promoting crime, violence or drug use.
- Bestiality, unlawful offers and other Refused Classification material.
- Material encouraging, promoting or instructing suicide, self-injury or eating disorders.
Review and enforcement
A U Up staff member competent in these content rules compares each photograph with the verified provider selfie. They review every original, replacement and final cropped or blurred version before publication. The selfie is required before photographs can be approved.
The review record identifies the version, reviewer, date, observations, any uncertainty, the rule applied and the decision. Only that approved version can be published, and only for age-verified users. A photograph stays unpublished while it waits for review.
Rejected photographs cannot be published to users. Rejected uploads are not retained. Any required preservation of suspected illegal material is handled securely under lawful authority.
Enforcement reflects the breach:
| Situation | Action |
|---|---|
| A photograph or bio outside the ordinary rules | Rejected or removed, with the relevant rule explained; a compliant replacement may be submitted. |
| Repeated breaches after warnings | Listing hidden and account reviewed. |
| Another person in an image or misleading identity | Content removed, listing hidden and account reviewed. |
| An indication that someone is under 18 | Immediate removal, immediate suspension and account review. A confirmed under-18 account is closed. |
| Sexualised minors, including adults portrayed as minors | Rejection and account closure. |
| Child sexual exploitation material | Access stopped, material removed, responsible account permanently closed, measures taken to prevent return and prompt referral to the Australian Federal Police. |
| Pro-terror material | Access stopped, material removed, responsible account terminated, measures taken to prevent return and separate escalation to the relevant authorities. |
Staff do not download or forward suspected child sexual exploitation material. Lawful preservation directions are handled through the restricted incident process.
You can ask us to review a moderation decision by contacting [email protected], identifying the decision and explaining the concern. Protective restrictions remain in place while a safety concern is reviewed.
Consent and withdrawal
Providers must have the right to use their photographs and consent to publication. They can withdraw that consent or request removal of their listing at any time through [email protected]. Providers can also delete their own photographs in the app; a deleted photograph is removed from display immediately.
If an intimate image of you appears without your agreement, report it as urgent. You do not need an account or the uploader's permission. Do not send us another copy of an intimate image or suspected illegal material; provide the listing or photo reference and describe the concern.
Reporting and response times
Signed-in users can report a listing or photograph using its Report button, including the urgent “may be under 18” route. Anyone can email [email protected], including people without an account. Reports may be anonymous, although that can limit our ability to provide an outcome. We do not show the reporter's identity to other users.
We remove content suggesting a minor, suspected child sexual exploitation material or non-consensual imagery as soon as we see it, before investigation. If adult material reaches an unverified user, we hide or remove it and address the access failure.
The safety inbox sends an automatic acknowledgement and is checked every day, including weekends. Urgent matters reach the directors and receive a review response within 24 hours. This does not delay earlier required restriction, removal or reporting. Other content reports are acknowledged within one business day, with an outcome within five business days. We explain if a complex investigation needs longer.
For the full process, including complaints about our decisions, see Complaints and Reporting. You can also use eSafety's reporting service, which explains the relevant reporting categories and requirements. If someone is in immediate danger, call 000.
Changes and contact
We assess changes to our content boundaries and update these standards before they take effect. Material service changes are considered against our online safety assessments and applicable obligations.
U Up Pty Ltd · ABN 27 699 494 525 · ACN 699 494 525 · Australia
Safety and content: [email protected]. General enquiries: [email protected]. Phone: +61 447 972 337. Ordinary support hours: Monday–Friday, 9 am–5 pm AEST, Brisbane time. Urgent safety handling follows the times above.